Gazman, a brand known for their traditional men's fashion sensibility, has just opened their new store concept in Victoria's suburb of Malvern, pictured above.
The more refined store design focuses on providing comfort and balance to enhance the shopping experience. The interior features layered floor units and wall display fixtures through out, and a masculine colour and finishes palette for better balance in the detailing.
The transformation for the brand has been key to re-position it in the market place, and we look forward to rolling out this new look across Gazman's future stores and concessions.
WHAT WE DID
:- Customer Insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design management
:- Project management
Doncaster VIC AU
Concession Myer VIC AU