The Studio Ginger Story
Founded by Luke Cannon in 2004, Studio Ginger prides itself on providing exceptional design services for it's retail and hospitality clients.
Studio Ginger's mission has always been to partner with brands to create innovative concepts, unlocking ideas to position and grow their business.
Whether it's launching a new brand in the retail space, increasing sales, maximising square metre return, or providing unique engaging shopping experiences, Studio Ginger's strength is understanding where businesses currently sit in the market, and knowing what's required to drive them to the next level to achieve the required tangible outcomes.
"Positioning brands for success, Focusing on the details and considering all aspects of the project."
Based in Melbourne Australia, Studio Ginger has become a leader in retail and hospitality design, striving to grow with honesty and integrity with it's experienced professional team.
What's in a name...
We are often asked how the name Studio Ginger came about. Quite simply we feel that ginger represents enthusiasm, happiness, creativity and stimulation, it combines the energy of red and the happiness of yellow, and it's also a nod literally to the Design Principal himself!
OUR DESIGN MANAGEMENT SERVICES ENABLE SMOOTH IMPLEMENTATION OF DESIGN CONCEPTS.
We pride ourselves on driving the complete creative process right through to implementation. Our team is skilled in coordination and negotiation with shopfitters and tenancy owners to ensure projects are launched on time with their design intent intact.
Our scope of work include:
:- Multi-store roll-out across network
:- Design engineer concepts
:- Co-ordinate tender process
:- Tenancy co-ordination
:- Produce design guidelines and standards manuals
:- Implement Gingerlinc, online project tool
:- International concept implementation
THE PHYSICAL SPACE IS THE MOST IMPORTANT BRAND TOUCH POINT YOU HAVE WITH YOUR CUSTOMERS.
Our design team focus on producing positive and engaging shopping experiences that excite and inspire. It's all about aligning the environment with the brand and creating unique spaces that resonate, while also increasing sales and providing a return on investment.
Our creative store design packages include:
:- Concept plans and floor layouts
:- Zoning and bubble diagrams
:- 3D visuals and walk throughs
:- Coloured artist's impressions
:- Lighting design
:- Engineered fixture sketches / drawings
:- Full CAD drawing packages
Branding + Graphics
WE TREAT YOUR BRAND AS A TOTAL EXPERIENCE.
NOT 'JUST A LOGO, POSTERS AND PACKAGING'
We start with your brand! It is critical for your brand to visually reflect your core business and marketing values in the retail environment. We pride ourselves on creating brands and designing graphics that translate seamlessly into the physical space to provide impact and differentiation.
Our tailored brand and graphics services include:
:- Logo and Identity design
:- Visual hierarchy diagrams
:- Brand driven imagery
:- Feature wall graphics
:- Hotspot graphics
:- Merchandising graphics
:- Menu boards
:- Signage systems
:- Marketing collateral
:- In store digital
WE PROVIDE STRATEGIC RETAIL PLANNING TO ALIGN YOUR BRAND AND ENSURE THE MARKETING PROMISE IS BEING DELIVERED IN STORE.
Understanding what drives your customers is crucial to determine the creative brief.
Our unique methodology 'GINGER' provides key recommendations for retail environments. We apply Marketing, Design, Property and Operations principles ensuring we cover and manage all aspects within the project.
We highlight your brand’s strengths and magnify them in the physical environment.
Our tailored strategic plans include:
:- Brand SWOT
:- Store audits
:- Alignment framework
:- Global and local retail trends
:- Retail brand direction 2015+
:- Brand Tone of Voice