Hagen's Organics

Hagen's Organics is a second-generation family butcher specialising in organic, ethically produced and locally sourced meat. They pride themselves on sourcing the highest quality meat from family-run producers and farmers across Victoria and surrounds.

Hagen’s Organic Butcher Shop is a masterclass in innovative design that redefines the traditional butcher shop experience. One of the standout features is its customer layout, which breaks away from the conventional barriers found in most butcher shops. The butchers themselves are no longer confined behind a counter; they interact with customers, offering recommendations and answering questions.

Another notable feature is the self-service fridges, which allow customers to browse and choose their meat at their own pace. One of the jewels is the visible meat display, where customers can see the aging process highlighting the shop’s commitment to quality and flavor development.

It was a fantastic experience to design and delivery this store within the Prahran Markets, such an established Melbourne institution and foodie heaven!

CLIENT

Hagens Organic Butcher

WHAT WE DID

:- Customer insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Environmental graphics
:- Design Management

STORES

Flagship concept
Prahran Market VIC AU