Reebok
Reebok Pacific has launched its first-ever Australian store in Chadstone, Melbourne.
As the retail designers behind the first ever bricks-and-mortar premium concept store for Reebok Australia, we are delighted to share the story behind this exceptional retail space. Working closely with the client, our team embarked on a journey to redefine the retail experience, fusing innovation, functionality, and aesthetics into a seamless whole.
"The introduction of Reebok Pacific's premium store concept at Chadstone represents a significant milestone for us at Reebok Pacific,” head of marketing at Reebok James Chan said. "We are committed to delivering an unparalleled retail experience that blends innovation, style, and performance with the aim to stay at the forefront of the industry while solidifying our presence in the Australian market.”
CLIENT
Reebok Pacific
Brand Collective
WHAT WE DID
:- Customer insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design Management
FLAGSHIP STORES
Chadstone, Melbourne VIC
Chermside, Brisbane QLD
Canberra, ACT
Burwood, Sydney NSW
A Vision Brought to Life:
Designing the Reebok Store was an exhilarating challenge that demanded our utmost creativity and expertise. The 167 sqm store at Chadstone houses the brand’s extensive range across lifestyle and performance apparel and footwear, with the vision to craft an unparalleled retail experience that would leave a lasting impression on visitors. Drawing inspiration from Reebok's rich heritage and their unwavering commitment to innovation, we sought to design a space that not only reflects the brand's values but also caters to the evolving needs of modern consumers.
“We aimed to establish a space that accommodates the brand's future growth alongside product development and innovation advancements. The store's fundamental character revolves around 'fresh simplicity,' while incorporating captivating 'wow' elements to effectively engage with the Reebok customer." says Luke Cannon, Creative Director at Sandbox Group.
A Glimpse into Reebok's Legacy:
One of the most captivating features of the Reebok Store is the Archive Wall and Mural, which stands as proof to the brand's celebrated history. We wanted visitors to connect with Reebok's iconic legacy and experience a sense of nostalgia. Through carefully selected historic imagery, advertisements, vintage products, and one-of-a-kind artifacts such as Shaquille O’Neil’s US22 basketball shoes, the Archive wall takes visitors on a journey, showcasing Reebok's enduring impact on sports and popular culture.
It is a space where the past and present seamlessly intertwine, inspiring and reminding us of the brand's lasting influence. The custom hand-painted mural by Melbourne’s Good Ideas Studio illustrates the iconic trainers that have been synonymous with the brand’s history is a unique, exclusive feature to the store.
“Incorporating elements that resonate is an integral part of our approach. It allows us to establish authentic and strong connections with our customers that form the foundation of the brand." says Chan.
The Power of Design:
Design lies at the heart of the Reebok Store's allure, and we are proud to have shaped an environment that engages and captivates. From the moment visitors step into the store, they are enveloped in a world of sleek, modern aesthetics that mirror Reebok's forward-thinking approach. We meticulously curated every element, from lighting to spatial arrangement, to create an immersive and visually striking experience.
“This is a monumental event for Reebok Pacific, being our inaugural bricks-and-mortar concept store in a flagship location,” Reebok Pacific GM Ash Sampson said. “We now have a first-class retail proposition we are all incredibly proud of and this is just the beginning. We now can showcase the best of the Reebok brand across Apparel and Footwear while educating the consumer on our rich heritage which is exciting.”
