Blazer

The new store design concept for Blazer was a rewarding project for both the studio and our client. We have enjoyed working with their store development team for some years now, and it was an honor to be entrusted with the role of repositioning this established menswear brand in the market.

A fresh direction and retail strategy was required to appeal to the market as well as to realign the product range with the brand. The store features a vibrant colour palette, raw materials, vintage memorabilia, and a nod to the suburb it resides in.

CLIENT

Blazer

WHAT WE DID

:- Customer insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Environmental graphics
:- Design Management

STORE

Hawthorn Pop-Up

Blazer, Hawthorn, VIC Australia