Cable Melbourne

Cable Melbourne, a leading Australian womenswear brand and knitwear specialist has opened its flagship store in Armadale Vic.

The architectural form of the space plays an important role in providing a dramatic back drop, while the sophistication and detail of the interior lets the product and brand tell the luxe fashion stories.

CLIENT

Cable Melbourne

WHAT WE DID

:- Customer insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design Management

STORE

Flagship store Armadale VIC

Cable Founder and Creative Director, Georgina Austin, said “the choice to move Cable’s flagship Armadale store in Beatty Avenue to High Street’s stylish Kings Arcade was to create an elevated experience for the customer, where product could speak for itself, in a beautifully designed, converted warehouse”.

The new Melbourne store in Kings Arcade is a much larger space than we previously had, so it’s perfect for creating the first ever CABLE CONCEPT STORE – where we can host in-store styling sessions and events, showcase our full collections, and give us the opportunity to launch Cable Home, Purle Accessories and other exciting fashion lines.”