Swimwear Galore | Carlton North Flagship
Swimwear Galore | Carlton North. A Contemporary Flagship at Scale
After more than three decades working with one of Australia’s most established swimwear retailers, we’re proud to deliver the newly redesigned Swimwear Galore flagship store in Carlton North.
Now the largest swimwear store in the Southern Hemisphere, the space marks a significant evolution for the brand, supporting both its scale and its long-standing commitment to inclusive, expert-led retail.
CLIENT
Swimwear Galore
WHAT WE DID
:- Customer insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design Management
:- Environmental graphics
STORES
Flagships
Designing for Clarity & Ease
The overarching design objective was simple: create a store that feels open, intuitive and easy to navigate, even at scale. With an extensive range spanning over 100 brands and a wide variety of fits, clear zoning became central to the design strategy.
Product categories are carefully organised to guide customers naturally through the space, allowing them to shop by need, body type or brand without feeling overwhelmed. Clear sightlines and considered circulation ensure the store feels calm and legible, while still encouraging exploration.
The result is a flagship that balances range with clarity, supporting a smooth, confident customer journey from entry to checkout.
Fitting Rooms at the Heart of the Experience
Fitting rooms play a critical role in the Swimwear Galore experience and were treated as a key design focus rather than an afterthought.
Generously sized and thoughtfully positioned, the fitting rooms are integrated within core product zones to minimise disruption between browsing and try-on. The spaces are designed to feel private, comfortable and supportive, acknowledging that swimwear shopping can be a highly personal experience.
By prioritising comfort, accessibility and proximity to expert staff, the fitting rooms reinforce Swimwear Galore’s reputation for specialist fitting and personalised service, making them central to both the store layout and the overall customer journey.
Client, Swimwear Galore
Designer, Sandbox Group
Photographer, Chris Murray
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